![]() The company has further enhanced its influence in industry development. More than 230 representatives of related school leaders, teachers and students from Sunshine Classes attended the event from 31 provinces, municipalities, and autonomous regions. On September 22-23, 2017, the first "Sunshine Forum" event was held in the Jing Brand Research Institute. Since 2004, Jing Brand has run 507 “Jing Brand Sunshine Classes” in 90 schools of 31 provinces, municipalities, and autonomous regions, and invested more than 250 million yuan, helping more than 20,000 poverty-stricken students to complete their high school education and receive higher education. According to statistics, as of the end of 2018, the company's cumulative total of charitable donations over the years has exceeded 2 billion yuan. ![]() After a decade of hard work, the company was the first to have created the following new technologies at home and abroad, such as pressurized grain steaming, solid-state bacteria cultivation, temperature-controlled saccharification, low-temperature tank fermentation, mechanical utensil distillation, etc., realizing the effective integration of mechanization and informationization in distilling process, preventing raw materials from touching the ground and operators during the whole process, eliminating the impact of climate and human factors on the production process, greatly improving the high-quality rate and taste of the original liquor, and symbolizing the step taken by Baijiu distilling into era of industrialization from the traditional workshop production and gradually realizing the transformation to mechanized and automatic distilling production mode.īy adhering to the social concept of "The rise and fall of the country, my responsibility", “Love Society, Create Prosperity”, Jing Brand has enthusiastically engaged in giving back to society and the country in the manner of public charity and corporate social responsibilities. ![]() In 2012, Jing Brand proposed “the construction of four modernizations". From August 2010, Jing Brand started to undertake the project of tackling the problems in the “China Baijiu 158 Plan” proposed by China Alcoholic Drinks Association. Since 2006, the company has cooperated with Peking University, Huazhong University of Science and Technology and other scientific research institutions to officially launch the project of new distilling technique of Xiaoqu Liquor, and took a substantial step in replacing traditional manual labor with automatic machinery production. insists on the enhancement of technological innovation and constant improvement of quality and supply of higher quality products for consumers. Over the past ten years, the company has invested 1.17 billion yuan and built three original liquor ecological parks along with the seven major springs, so that the natural and pollution-free natural environment and water quality can ensure the original liquor quality. In the end, the people of Jing brand found natural spring water in seven caves, Shuanglong Spring, Banshan Luo, Xianren Cave, Yangshi Spring, Guanyin Cave, Zhaiwan Spring, and Zuoxi Spring. Zhou Henggang, leading authority of China's Baijiu industry, called it "the paradise of liquor making". ![]() The trees and plants are lush, and the water is rich, making it especially suitable for the growing and reproducing microorganisms, which is a natural fermentation tank for the production of high-quality liquor. Eventually they decided to focus on the Mufu Mountains, which stretches at the junction of Hunan, Jiangxi, and Hubei provinces, which is around 160 kilometers long with the main peak at 1595.6 meters above sea level. In order to further improve product quality and find high-quality water sources, in 1999, the company invited geologists and water quality experts to carry out water selection work, traveling across almost every mountain range and every lake in southeast Hubei. "Water, is the blood of liquor." Jing Brand is well versed in the truth that "Good water produces good liquor". Jing Brand’s vision and mission are to "continuously improve our customers physical conditions and life quality".
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